Website is the essential element when you want that maximum customer knows about your business services or products. You can say that it is the face of your business, which can make or break your brand name in front of your potential customers. It is because today most of the people make a purchase decision after viewing the website.
Hence, if you have a WordPress website, then ensure to follow the right ideas to maintain it. WordPress maintenance and management include a lot of things. Either you can hire the best Melbourne-based SEO agency or do it yourself. In both cases, knowing unique ideas about site maintenance is a must.
Below are the mentioned few aspects of WordPress website maintenance to consider. Take a look!
1. Update the WordPress Core and Theme
WordPress is the website development platform which is updated regularly. Hence, you can get the benefits of new features for better functionality. However, if you forget to update the core, your site will lose its security and stability. As a result, it will never provide you with the level of performance you need. Also, it can negatively impact your Google ranking.
On the other hand, WordPress themes are what provides an appealing look to your website. Therefore, like the core of WordPress, ensure to revise and improve your themes regularly for better security and performance. In case if you use an outdated theme, then it will not allow you to get all the features and protection for your website.
2. Add and Remove Unused Plugins
Plugins are the tiny parts of software that are installed on your WordPress website. You can install them to improve the functionality of your web pages. There are a lot of plugins available to choose from for implementing different tasks like creating forms with visual effects. As a result, you need to add useful plugins to get valuable features and avoid security issues.
However, if any plugin is of no use, then it is better to remove, although it is harmless. It is because these unused plugins can create conflicts and have a negative impact on the speed of your website. Hence, examine all your plugins and discard the ones you don’t need. That’s the way you can keep your site stable while eliminating issues regarding site performance.
3. Create Off-site Backups & Fix Broken Links
Up till now, you might have got an idea that WordPress is a stable platform. However, it doesn’t mean that it is not invincible. In any case, if the hacker hacks your website and destroys all the valuable information, then you can use off-site backups to restore the content. It will save you from the frustration of starting all from scratch. Hence, have a habit of creating off-site backups.
Once you have secured your content by creating backups, now it’s time to take care that your visitors don’t lose interest from your site. The main reason that may turn-of your visitors is having too many broken links on your site. It creates a wrong impression on your site’s visitors that you don’t care about your site. Thus, scan your site and fix broken links regularly.
4. Security and Protection
WordPress is all about providing security to your website in the best way. Despite WordPress being updated regularly, hackers anyways find ways to hack sites. Hence, you may need to track your website and ensure that it is protected. The fact is most of the search engines blacklist the websites that are contaminated with malware.
As a result, your website will miss the opportunity to get ranked on the first page of search engines. Note that the hacked blog or site is a security risk and can spread malware. Therefore, to ensure that your site is secure all the time should be the topmost consideration that you should keep on your WordPress website maintenance priority list.
5. Remove Spammy Comments
To generate traffic on your website, most of the SEO marketing agency having experienced WordPress developers will suggest you create a WordPress site with a blog section. Getting high traffic will eventually develop your brand image. Also, your blog comments provide value and additional details about your visitors.
Only the issue here is that spammy comments have a negative impact on the reputation of your blogs. Hence, it is crucial to exclude all the spammy comments, or you can even turn off the comments section from WordPress. Also, there is a plugin to install for hiding spammy comments.
Wrapping Up
Whether you are hiring a marketing company for WordPress website maintenance or want to do it yourself, it is always preferable to know about the tips and ideas regarding managing a WordPress website or blog. Above are some ideas to follow, which will help you keep your site well-maintained and secure. Also, you can try out WordPress support services for additional tips.